Strong Hold Shop is a brand new streetwear, extreme sport, and urban men’s boutique situated right in the middle of Main Street in Boonton, NJ. Strong Hold Shop remains unique because of its diversity in men’s fashion. The goal of Strong Hold is to never be one dimensional and continue on satisfying it’s customers by having the newest and most unique brands they can find. Please welcome our Retailer of the Month for August.

Enjoy some fun Q&A with Strong Hold shop owner Michael Strong:

How’s the shop going? The shop is going really well you know.  My crew and I work really hard on the shop and were constantly adding to our inventory so each time a customer walks in there is something new that surprises them.  Every night I can’t sleep because I am thinking of ways to expand the Strong Hold Shop.

Typical Customer? I think because of our diversity in apparel we really have a lot of different customers.  Some of our customers are local skaters, some our up and coming rap artists,and because of my love for MMA, we get a lot of local and even nationally recognized fighters who come in to show support and pick up some gear.  Besides that we have a strong and loyal local base of customers already and then besides that I have a lot of friends and other shop owners who come in and shop.  In Jersey if you own a shop or a clothing line, it is an un-spoken law that you only shop at local shops, boutiques, or you show your support for the up and coming lines.  Support your local hustler!!

Events: So far I have had local dj’s come out and spin in front of the shop.  It always turns out really good.  Everyone comes to chill, listen to good music, and just hang out in a cool environment and the town is actually really cool about it. I am going to start doing more of that once summer is over because in the summer everyone hits the Jersey shore on weekends!!  As far as sponsored athletes so far we have some up and coming local fighters who represent us by wearing our in house fight shorts that are branded Strong Hold.  Other than that we plan on having athletes from all different types of sports, skate, surf, weight lifting, AMA Motor Cross, and hopefully some dope artists and dj’s.  We also have been doing some serious negotiations with some of the top contenders in thumb wrestling and our marketing team thinks we should pick up some of NJ’s best fist pumpers…YEA RIGHT!!!!!!!

Product- I would really love to see TLFI come out with some really dope and well made basketball Jerseys. I think they would sell out in a heart beat. I would keep three for myself alone. One I wear, one for back up, and then one that I would frame and hang in my store because it would be just a revolutionary piece for the street wear and TLFI community.

Location: 609 Main St. Boonton, NJ

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