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October 3, 2011 comment

2Tones Pick of the Week

POSTED BY: alex2tone

This might be the worst/best way for a end to occur. If we are here for the apocalypse, I hope its the result of being purred to death by a giant pirate kitty. Although, if you have allergies, this would be torture.

Get your Party Animal tee at TLFI.COM

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September 29, 2011 comment

Kid Sister. Danny Brown.

POSTED BY: alex2tone

We shot a 2fer with Kid sister and Danny Brown, one video for KS’S “Gucci Rag Top” and another for D. Browns “Radio Song” off of his XXX mixtape. (shit is dope) Thanks to PYSA we’re in the process of hooking up some composting/after effects magic, hence the green screen. Keep your eyes peeled, coming soon.

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September 20, 2011 comment

2Tones Pick of the Week

POSTED BY: alex2tone

Who says that gangsters can’t be classy. With the profits from the sales of various street substances a notorious LA street gang began to invest in the classier things in life.

Bored with the trappings of the rich, the cars clothes and homes, they invested in the actual skill sets of the upper class, polo, linguistics, and the arts.

Get the Skill Center Tee at TLFI.COM

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September 6, 2011 comment

2Tones Pick of the Week

POSTED BY: alex2tone

7th letter / TLFI  Coordinated Graphic Effort

Backstory.. Before 7th Letter was a brand it was a graffiti crew, or a combo of graffiti crews. The Crews, started by EKLIPS, are AWR and MSK, which essentially are one big crew divided by 3 letters each. AWR are the older guys and MSK are the younger, hungrier dudes. There was a time when all AWR members pushed MSK as well as AWR, and then there was a movement in MSK for autonomy led by the leader of that crew (GKAE). Many members of AWR are also members of MSK, or just gravitated to MSK, because the AWR guys got fat and lazy (Present company included) and they still had the urge to do graffiti. Either way, the MSK guys became bigger and more well known then AWR, which was interesting because MSK was, at a time kind of a stepping stone for AWR members. Either way, AWR killed it, MSK kills it currently, and were all family, no matter what we choose to write… I got a little sidetracked here.

What I meant to say, is that the 7th Letter Crew is an extension of the AWR/MSK thing that’s been going strong for some 20 plus years. 7th Letter is a really good segue for a bunch of guys who have given their lives over to doing graffiti and to their crew and a testament to EKLIPS for being able to keep this shit alive for as long as I’ve ever seen any graffiti crew stay relevant. I’m sure some of my facts are mixed up, but that’s the general layyout as I remember it.

This tee is a combo of 7the letter iconography and TLFI logos. And that’s all I have on that.

- 2TONE AWR/MSK/7th LTTR.

Get the tee: TLFI.com

Check em out: Theseventhletter.com

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August 12, 2011 comment

Exclusive Interview with Reggie

POSTED BY: Kcee

Our friends over at Argot & Ochre were able to catch up with TLFI mascot, Reggie the Koala and get this exclusive interview. To find out the answers to these questions and more check the interview on: argotandochre.com

-When and how did you discover TLFI?

-Before you moved to Hollywood as a young joey, what was the craziest thing you saw go down in Venice Beach?

-Who is your favorite foreign film director?

-Have you ever OD’d on Eucalyptus?

-Do you ever visit the zoo to see your incarcerated buds? What are some of them in there for?

-What’s your favorite Get Busy Committee lyric?

Shop Reggie’s Line at TLFI.COM

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August 8, 2011 comment

2Tones Pick of the Week

POSTED BY: Kcee

This tank is part of the Akiko series and it is great. We named it “Flashing Lights” because after the fact, the design reminded us of the Kanye West video of the same name. Either way, this is a popular design. The Hollywood grid as viewed between a woman’s legs as she holds a golden, blood-speckled axe. Is it a metaphor? Or does it just look cool? Who cares.

Get the Flashing Lights tank at TLFI.com

Learn more about Akiko the artist: TLFI.com/artists/akiko-stehrenberger

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August 2, 2011 comment

Questions With 2Tone

POSTED BY: Kcee

Yesterday on our Facebook page we asked if you had any questions for TLFI founder Alex 2Tone. Here are the answers to 7 of those questions:

What words of advice do you have to a young serious and hungry entrepreneur trying to make they’re mark in the clothing industry? -Stephen S.
Start slow. Have a unique vision and follow it.

First break in the game? -Al H.
I got a job as an art director for a clothing company in my mid twenties.

How did you hook up with GBC?
I’ve been friends with RYU for over 10 years. At one point I was also a member of GBC and helped develop the group. I guess you can say I am still a member.

What do you think of Banksy?
I like his stuff. Out of all of the “street artists” hes one of the ones that I like.

What kind of vibe/talent/art do you see in Vegas?
I don’t see much because I only go to the trade shows in Vegas each year. When I’m there I’m always bumping into the same artists and people that I run into in LA.

What CD do you have in your whip right now?
Sirus Radio.

What musician do you wanna see in TLFI gear?
Amy Winehouse.

SongBird Hollyhood Tee

Shop our new Summer Fall Collection at TLFI.COM