Our friends over at Complex Magazine just posted up their pick of the 10 Best Boardshort for Summer 2011 and our Baby Roscoe boardshorts were featured!
“The style name for the boardshorts name is “Baby Roscoe” which is a nickname I stole from a cat who I knew growing up who was a surfer and was also “Active”…….Locals Only Indeed.” -Alex 2Tone (TLFI Founder)
Get your Baby Roscoe boardshort before they sell out at TLFI.com
LAZY DAYS.
These are my most favorite thing we have running right now.
Perfect for watching a cops marathon or for a semi formal slacker katilion. Has a zippered back pocket and its constructed of butter soft heavy gauge fleece.
Pretty much a wetsuit for couch surfers.
Only downside is that it’s not Boner –Safe.
Mazel Tov Snitches.
Get yours before they sell out: Lazy Days shorts
Heres some pics from the Summer/Fall shoot. Be on the lookout for the new shit, cuz its coming…Peace to Big Hoot, @CLiQou_NiCO, @miistersandman, @salamwreck @TherealRyu, and @scoopdeville, and Good Guy Bri @REVEN100 thanks for helping out with your superior modeling skills……SLUMP.
PS – Sandman, I know we owe you some gear, but you ruined all the samples with snakeshit, so we’re just gonna have to charge it to the proverbial game. Church.
Shop our new Summer/Fall line: TLFI.COM (some styles are not available yet)
Who’s excited for our Fall/Holiday line come out? Well our friends over at Transworld sure are! Check out some Q&A they did with TLFI founder Alex 2Tone:
What is an example of making something less serious?
One of the things is we have this sweater, its called Varsity Reggie. It’s a fully knitted intarsia crew sweater. There’s a cartoon of a koala bear with an uzi, which is pretty funny applied to intarsia. We do these jabs of different characters and people and kind of make fun of them but not really. We have a shirt of a cartoon of a guy snowboarding and it just says, “Herpes Rocks!” There’s a lot of that kind of thing.
Didn’t you do that “Herpes Rocks” T-shirt before? Are you resurrecting old styles again?
If it makes sense, we throw it in. We were a bunch of places we were never at before, so it’s a new line for them. I can go and pull out stuff [from before] and if they react [put it in the line].
What do you think about flannels? How are your plaids different?
We have some lovely flannels. As far as plaids go, we have to have a point of difference. We have a plaid where the plaid pattern in each square is like, a foot. It’s gigantic so it kind of gets abstracted. The other plaids that we have are engineered. When we do use plaids we find a way to trick them out. We have horizontal stripes with a clean blank fabric. We have dipdyes with ginghams. We’re trying to find ways to reimagine ways to reimagine wovens. You still gotta keep plaids in there. I’m always amazed at how long things will stay past their due. Plaids you think is over and then they just come back for another year.
To see the rest of this interview please check out business.transworld.net
Everyone loves free stuff… that’s why Reggie the Koala wants to hook you up every Friday. This week we’re giving away some 2Tone cross-bone stickers. The 2 bones logo was designed by one of the owners/Creative Director, Alex 2tone. The 2 bones represents his name, the X from alex.
To enter to win answer the following question as a comment in this blog.
-Do you buy the majority of your clothes online or in a shop (pick one and tell us why)?
20 winners will be picked at random. Contest ends May 6th 2011. Please use valid email.
Everyone loves free stuff… that’s why Reggie the Koala wants to hook you up every Friday. This week one lucky person will win this Welcome Back Reggie t-shirt, an UZI usb, and a pocket comb. To enter to win answer the following question as a comment in this blog.
-What is your favorite Youtube or Vimeo video right now? Paste the url link as a comment.
1 winner will be picked at random. Contest ends April 29th 2011. Please use valid email.
Everyone loves free stuff… that’s why Reggie the Koala wants to hook you up every Friday. This week kicks it off with a sticker giveaway.
To win free stickers this week tell us what online magazines or blogs you like. Leave the url link as a comment.
20 comments will be picked at random to win free stickers. Please use valid email. Contest ends April 22nd 2011.
You know why we made this hat, you know who we were emulating, now wear it with pride and Keep your eyes shaded.
Goes great with a huge white tee and some Cortez.
Our boys at Tradition also have the hat in stock to buy: ShopTradition.com
A Prophet is a really good French jail movie. I suggest you rent it, download it, screen it on your bathroom wall. While you’re at it get this jacket, (named after said French jail movie).
This snappy little number has washable headphones in the drawstring which link to your phone or mp3 player or whatever you have in your pocket. Wear it for when you get pushed in a pool, the headphones will survive, your phone and dignity will not.
Get the A Prophet Jacket: TLFI.COM
Tradition is a sneaker and clothing boutique in Westlake Village and Ventura, CA that was founded by Jason Gaines and Andrew Kline back in 2006. We were able to catch up with Andrew after our in-store event at the Westlake Village store earlier this month. Enjoy Part2 of our interview:
How often do you have events or art shows? And how can someone be notified about an upcoming event? We do artshows and events almost every other month. Our past artshows have included works from Eyeone, Patrick Martinez, Axis, Mear, Dethkills, Derek Albeck, Alex Pardee, and more. The best thing to do is follow us on Twitter @shoptradition, sign up for our email list at www.shoptradition.com, or friend us on Facebook!
Which TLFI products sell the best in your shop? Right now we are killing it with the Kim Kardashian tee from the “Hollyhood“ series as well as our limited collab with TLFI and GBC.
What product would you like to see TLFI come out with? I think a Reggie stuffed animal would be amazing! Or a Baby Roscoe action figure complete with a surfboard, mini shower cap, and UZI!
Does your retail store and online shop carry the same merchandise? Can you guys do special orders? We have a fully stocked webstore. You can check it out at www.store.shoptradition.com
We do our best to accommodate every request from a customer, and we do special orders when the brands allow it.
What’s next for Tradition? We have a capsule collection that is a collab with Bloodbath and Soul Assassins that is dropping next month! This pack consists of 3 tees, a hoody, a raglan, a snapback, and a pack of bandannas. We also have a collab tee dropping with Group Fly and Jabbee.
We are releasing a Hip hop album that I produced called Carry On Tradition. This record features appearances from Ryu, Ras Kass, B Real, Chace Infinite, Krondon, Planet Asia, Freddie Gibbs, Young De, and many more… Look for that before the summer!
Check us out at www.Shoptradition.com
Click here to read Part 1 of the interview: TLFI.COM
